AI consulting & AI software development

AI for media companies – from strategy to production systems.

We advise publishers, broadcasters and digital media brands – and build the AI software that measurably strengthens newsroom, reach and revenue.

Abstract illustration: halftone dots lift off a folded newspaper page and reorganise into a precise grid – print becoming productive AI.
Practice, not whiteboards

We run our own media portal with 100,000+ monthly users.

Before advising media companies, we made AI productive in our own portal – across newsroom, SEO and community. You will be talking to operators, not slide designers.

Monthly users on our own portal
100,000+
Participants in our own industry survey
2,000+
Press pickup, incl. dpa/Presseportal and Merkur.de
Earned media
Community reviews (ProvenExpert)
200+
Sound familiar?

The pilot went well. Then what?

As early as mid-2024, Gartner predicted that at least 30% of GenAI projects would be abandoned after proof of concept – due to poor data quality, unclear business value or escalating costs. That is exactly where we start.

PoCs that fizzle out

The experiment impresses, but there is no path into daily newsroom work: no integration, no operations, no owners. We plan for production from day one.

Data silos & legacy systems

Archive, CMS and CRM don't talk to each other, and the editorial system grew rather than being designed. We bring AI to where your content actually lives.

Unclear ROI & governance

Without a business case per use case, AI stays a cost line – and without governance, a risk. We quantify value and deliver GDPR- and AI-Act-ready guardrails.

Where AI works in media

Application areas that pay off.

From newsroom to monetisation: these are the fields we prioritise most often with clients – three of them are described in depth as solutions.

Editorial workflows

Summarising, editing, adapting – relief for daily routines.

More

Archive & metadata

Automated tagging makes your assets findable and usable.

More

Personalization

Recommendations and newsletters that grow loyalty and subscriptions.

More

Automated summaries

Teasers, bullet points and short versions per channel.

Text-to-speech

Articles as audio – accessible and reach-extending.

Translation & localisation

Multilingual publishing with editorial control.

Research & fact-checking

AI-assisted pre-checks that give newsrooms time back.

Advertising & monetisation

Contextual signals for better yield.

How we work

One continuous path – from idea to operations.

With us, consulting and development are not a relay race with hand-over losses but one continuum. Five steps, one accountable team.

Our approach in detail

  1. Discovery & assessment

    Where does your company stand – data, systems, skills?

  2. Strategy & roadmap

    Prioritised use cases with business cases, not buzzwords.

  3. Prototype / MVP

    Within weeks, a system your newsroom can actually test.

  4. Implementation & integration

    Connected to CMS, archive and editorial systems.

  5. Operations & enablement

    MLOps, monitoring and training – so AI sticks in daily work.

Why hc-digitalsysteme

Four reasons to talk to us.

Media focus, not a generalist menu

We work exclusively for publishers, broadcasters and digital media brands. You won't have to explain editorial processes, archive logic or the economics of reach to us.

Our own portal as a working lab

Every recommendation is in daily use on our own portal with six-figure monthly reach. We only bring you what has survived contact with production.

Data sovereignty & GDPR taken seriously

EU hosting, data processing agreements, on-premises options and privacy by design are architectural principles for us, not footnotes – and strong arguments for your boards.

Strategy and code from one team

The team that develops your roadmap also builds the system. No hand-over to a third-party agency, no excuses between concept and delivery.

Let's talk about your first productive use case.

Thirty minutes, no strings attached: we listen, give you our honest read, and tell you whether and where AI pays off in your company.